1. Start with the geography your firm actually serves
University is recorded as a census-designated place in Lafayette County, Mississippi. The 2020–2024 ACS five-year estimate records 5,315 residents, with a margin of error of 130. That is population context, not evidence of legal demand, search activity, competition or likely lead volume. It also does not define your service area. Your firm may serve University only, Lafayette County more broadly or a wider Mississippi territory. Video Intake should therefore reflect the geographic boundaries you actually accept rather than treating University as a proxy for every nearby prospective client.
Recommended approach
At the consultation, identify which locations should be asked about, which locations are outside your service area and whether location should affect qualification or routing. Keep University CDP, Lafayette County and Mississippi distinct in your intake language and reporting. Do not use the population estimate as a forecast.
