1. Set the geographic boundary before judging review performance
St. Martin is a CDP in Jackson County, Mississippi. A firm may serve people in St. Martin while also accepting matters from elsewhere in Jackson County or other parts of Mississippi. Those are different service decisions, and a review program should not blur them. A place population is not a proxy for legal demand, so do not use the ACS estimate to predict how many reviews, calls, cases, or retainers a firm should receive. Instead, decide which service areas the firm can actually serve and which locations belong in its Google Business Profile, website language, consultation questions, and reporting.
Recommended approach
Bring a defined service-area list to the consultation. Separate St. Martin from Jackson County and from broader Mississippi coverage. Ask Bosseo to show how the proposed review work would be evaluated against the geographic areas and practice types the firm chooses, rather than against an assumed market size.
