1. Define the geographic brief before reviewing news coverage
Philadelphia is recorded in Neshoba County, Mississippi. That relationship matters because a firm may want coverage focused on Philadelphia, Neshoba County, Mississippi, or a broader area, but those are not interchangeable audiences. A city page should not automatically be treated as a county page, and Mississippi-wide coverage should not be presented as local Philadelphia reporting. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state. It does not establish a Philadelphia-specific news inventory or promise coverage for every local event.
Recommended approach
Bring a written geographic brief to the consultation. Separate Philadelphia from Neshoba County and from statewide Mississippi coverage. Ask how the firm’s preferred service area would be represented in headlines, page copy, internal links, and calls to action.
