1. Start with the Oxford service area, not a population assumption
Oxford is a municipality in Lafayette County, Mississippi. That geographic fact can help define the location under review, but it does not establish call demand, legal need, competition, lead volume or staffing requirements. Your decision should use the calls your firm actually receives and the areas it actually serves. Ask which calls come from Oxford, which come from elsewhere in Lafayette County, and which callers are current clients or other contacts.
Recommended approach
Review unanswered calls by time, caller type, practice area and urgency before deciding how the AI should respond.
