1. Turn the first website action into a defined response path
Bosseo describes Video Intake as a guided video survey that lives on a law firm’s website. A visitor taps an invitation such as “See if you have a case,” answers one question at a time and receives a path built around the firm’s practice areas. For an Ocean Springs firm serving people in Jackson County, the implementation decision is not whether every visitor is a qualified matter. It is whether the first interaction should distinguish the information the firm needs from the information it does not yet have. Map each practice area to a small set of decision points: what the visitor needs, whether the matter falls within the firm’s scope, how urgent the issue may be and what should happen next. Keep those rules separate from the city’s population figure; population does not establish legal demand or inquiry volume.
Recommended approach
Review the current contact experience and identify where visitors must write their own summary. Replace only the unsupported assumption that every inquiry should follow the same path. Define a response path for each practice area, then decide which inquiries should be invited to continue, routed for review or directed to another next step.
