1. Define the geography before choosing stories
New Albany is recorded as a municipality in Union County. A New Albany-focused legal page should therefore distinguish the city from the county and from broader Mississippi coverage. Those are not interchangeable audiences. A story involving a Mississippi statute may be relevant statewide; a Union County proceeding may have a more direct local relationship; an incident in New Albany may require careful wording about what is known and what is not. The city’s population estimate is useful for identifying the locality, but it cannot tell you how many people search for a legal topic or whether a news story will generate qualified inquiries.
Recommended approach
Ask Bosseo to show how geographic relevance would be reviewed for your practice areas. Establish whether a proposed page is about New Albany, Union County, Mississippi, or another clearly identified place. Do not publish a local angle merely because a story is timely.
