1. Start with the geography your firm actually serves
Moss Point is recorded by the U.S. Census Bureau as a city in Jackson County, Mississippi. Its 2020–2024 ACS five-year population estimate is 11,957, with a margin of error of 27. That is geographic context, not evidence of call demand, legal need, competition, lead volume or revenue. Your firm may serve Moss Point, other parts of Jackson County, or a wider Mississippi area; those boundaries should be reflected in the firm profile and in the way callers are classified. The useful intake question is not how many people live in the city. It is whether a caller from the area can reach an appropriate next step when your staff is unavailable or every line is occupied.
Recommended approach
During a Bosseo review, define the service area your team wants to discuss with callers, identify matters the firm accepts or declines, and decide whether location should affect routing or only the later callback. Do not use the population estimate as a forecast.
