1. Start with the geography your firm actually serves
Meridian is recorded as a municipality in Lauderdale County, Mississippi. The 2020–2024 ACS five-year estimate records 34,137 residents, with a margin of error of 45. That is location and population context—not evidence of search demand, case volume, competition, language preference, or staffing requirements. Your video intake should therefore reflect the firm’s actual service boundary rather than treating the city population as a forecast. A visitor may be in Meridian, elsewhere in Lauderdale County, or outside the area your firm accepts. The intake can ask for location as part of matter qualification, but your team should decide which locations are relevant and what happens when a visitor falls outside them.
Recommended approach
Define the geographic questions and routing rules in consultation. Decide whether location is an eligibility question, a routing question, or simply information for follow-up. Do not use the Meridian population estimate to set a lead target or assume that every resident is a prospective client.
