1. Start with the calls your McComb team cannot answer
McComb is a municipality in Pike County, Mississippi. The 2020–2024 ACS five-year estimate records 12,049 residents, with a margin of error of 23. That geographic fact identifies the city and county relationship; it does not establish call demand, legal need, competition, or the number of missed calls your firm receives. Your own call history should make that decision. Review unanswered calls by time, reason, urgency, and outcome. Separate an after-hours call from a busy-line call, a current-client call from a potential new-client call, and a routine question from a request requiring immediate attorney review. Bosseo describes AI Answering as 24/7 coverage for nights, weekends, holidays, and overflow. The relevant test for your practice is whether those coverage windows match the calls you actually fail to answer.
Recommended approach
Bring a recent, appropriately handled call review to the consultation. Decide which unanswered calls should receive an immediate intake path, which should receive a message, and which should route to a responsible person. Do not use McComb’s population as a substitute for that review.
