1. Keep Kosciusko city separate from Attala County coverage
The available Census record identifies Kosciusko as a municipality in Attala County and records 6,933 residents for the 2020–2024 ACS five-year period. That is a geographic and population description, not evidence that residents are searching for a particular legal service or that a firm will receive inquiries. A dashboard review should therefore avoid collapsing Kosciusko city, Attala County and any broader Mississippi service area into one number. Bosseo’s public ROI Dashboard page describes rankings by service-and-city target, along with case-type and city data. The practical question is whether your reporting labels each target clearly enough for a partner to understand what a number represents.
Recommended approach
Ask Bosseo to show how a Kosciusko target would be distinguished from an Attala County target and from other Mississippi locations your firm chooses to serve. Require the consultation to identify the geography attached to every ranking, call, lead and matter view. Do not approve a report that treats the city’s population as a forecast or combines different geographies without an explicit label.
