1. Turn a Forest visitor’s first question into a defined response path
People who visit your site may arrive with different levels of certainty. One person may know the practice area; another may only know that something went wrong. Bosseo describes Video Intake as a guided survey that lives on a law-firm website and walks a visitor through one question at a time. That creates a more structured starting point than a name, email address and open text box. For Forest, keep the geographic scope precise: decide whether the intake is intended for people in Forest, elsewhere in Scott County, or a broader Mississippi service area. Do not treat the city’s population estimate as proof that any one group will use the tool. Instead, use the firm’s actual service boundaries and consultation rules to shape the opening choices.
Recommended approach
Write the geographic and practice-area eligibility rules before choosing the first screen. Review whether the visitor should be directed to self-service information, a completed intake, a phone call or another response when the matter is outside your service area.
