1. Start with the geographic relationship your intake must handle
The U.S. Census Bureau records Biloxi as a municipality in Harrison County, Mississippi. Its 2020–2024 ACS five-year population estimate is 48,861, with a margin of error of 47. That figure describes the city’s population; it does not establish legal demand, search behavior, competition, call volume or revenue. Your intake therefore should not be built around an assumed number of prospective clients. It should reflect the geographic scope your firm actually serves. If your website speaks to Biloxi visitors, decide whether a completed inquiry should be reviewed for Biloxi only, Harrison County more broadly, or another service area you explicitly define. Keep that decision separate from the size of the municipality.
Recommended approach
At consultation, map the service areas your firm accepts and determine whether location belongs early in the qualification path, affects ownership, or simply needs review before a response. Avoid presenting Harrison County coverage unless it matches your firm’s policy.
