1. Start with Bay St. Louis call coverage—not population assumptions
Bay St. Louis is recorded as a municipality in Hancock County. Its ACS population estimate provides a way to define the place your firm serves, but it cannot establish how many people call a law firm, which practice areas they need, or whether your current phone coverage is adequate. Those answers belong in your own call review. Identify when calls arrive, when your team is unavailable, whether callers reach voicemail, and how quickly someone returns the call. If your practice serves clients beyond Bay St. Louis, document those additional service areas separately rather than treating Hancock County as the full scope of your intake.
Recommended approach
Review a representative period of call records and mark each call as answered by staff, answered by the AI, sent to voicemail, abandoned, current-client business, potential new client or other. Use the result to decide whether the priority is after-hours coverage, overflow capacity, clearer qualification or faster callback ownership.
