1. Start with Zimmerman’s actual geographic scope
Zimmerman is recorded in Sherburne County, Minnesota. If your firm serves Zimmerman and surrounding areas, identify those service areas separately from the city itself. A municipality, county, metropolitan area, household and individual are not interchangeable audiences.
Recommended approach
Bring a current list of the locations and practice areas represented on your website. During the review, decide which pages are essential, which are outdated and which geographic relationships need careful wording. Hosting should support the site you can substantiate, rather than an assumed volume of pages or visitors.
