1. Set the geographic boundary before you review calls
White Bear Lake is a municipality connected with Ramsey County and Washington County. A firm may serve people in the city, one or both counties, the wider Minnesota market, or another defined service area. Those are different scopes. Population is eligibility evidence only; it does not show how many calls your firm receives or whether callers need a particular practice area. Intake Coach can review the conversations your firm chooses to include, but the firm must decide which geography belongs in its intake policy and reporting.
Recommended approach
Write down the service area used by your intake team before comparing conversations. Mark whether a caller is seeking help in White Bear Lake, Ramsey County, Washington County, elsewhere in Minnesota, or outside the firm’s accepted territory. Treat that field as a qualification and routing decision, not as proof of local demand.
