1. Start with the matters your firm actually evaluates
Stillwater is a city in Washington County, Minnesota. The 2020–2024 ACS five-year population estimate for the municipality is 19,355, with a margin of error of 35. Identify the case types you want visitors to select, the matters you do not handle, and the facts that allow your team to make an initial fit decision.
Recommended approach
Bring a current list of practice areas and acceptance boundaries to a consultation. Ask how each case type should be represented in the guided path, which answers should trigger review, and where a visitor should be directed when the firm is not the right resource.
