1. Set the geographic brief before reviewing news coverage
A St. Paul Park firm needs a geographic rule that is more precise than repeating the city name. The Census record identifies St. Paul Park city as a municipality in Washington County, Minnesota. Your firm may serve only the city, the county, a broader Minnesota market or a defined combination of places. Those are different editorial scopes. Bosseo’s public Legal News page describes monitoring for stories in a state and matching them to practice areas. It does not establish that every story will be locally relevant to St. Paul Park or Washington County.
Recommended approach
Ask Bosseo to review how a proposed news program would distinguish St. Paul Park, Washington County and broader Minnesota coverage. Decide whether a story belongs because of its location, its legal subject, its likely relevance to your service area, or a combination of those factors. Do not use the city’s population estimate as a proxy for readership or demand.
