1. Start with the Roseville service area, not an assumed lead forecast
Roseville is a municipality in Ramsey County, Minnesota. The available Census record identifies 35,802 residents for the 2020–2024 ACS 5-year period, with a margin of error of 56. That fact can help define the place your firm serves, but it cannot establish how many people need legal help, how many search online, or how many would complete a video survey. Households, individuals and the municipality itself are not interchangeable measures. Video Intake therefore should not be approved because of a population number alone. Review the geographic scope your firm actually wants to serve, then decide whether inquiries connected to Roseville and the wider areas you serve should follow the same or different qualification paths.
Recommended approach
Bring your service-area definition to the consultation. Ask how the intake should treat Roseville, Ramsey County and any other areas your firm intentionally serves, without turning Census geography into a forecast.
