1. Define the geographic view before judging performance
Rosemount is a city in Dakota County, Minnesota. The 2020–2024 American Community Survey 5-year estimate records 27,562 residents, with a margin of error of 36. That is geographic and population context only. It does not establish legal demand, search volume, competition, calls, leads, matters or revenue. For an ROI review, the important decision is how the firm wants geography represented. A Rosemount target should not be silently treated as Dakota County, the Minneapolis–Saint Paul metropolitan area or the entire state. Those are different scopes and should remain distinguishable in any review.
Recommended approach
Ask Bosseo to show how city, county, metropolitan and statewide views would be defined before relying on a location-based comparison. Confirm which geography belongs in keyword tracking, lead reporting and source attribution. Treat Rosemount as the named local scope and decide separately whether the firm needs broader Dakota County or Minnesota reporting.
