1. Start with the geography your firm actually serves
Princeton city is associated with Mille Lacs County and Sherburne County. A page about a statewide Minnesota law change is not the same as a page about an incident in Princeton, and neither should imply that the firm serves every person or community in both counties. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state. That supports a statewide monitoring concept, but it does not establish a Princeton-specific news feed, county-level demand or coverage of every local event.
Recommended approach
Define the geographic language you are willing to use before approving pages. Separate Princeton, Mille Lacs County, Sherburne County and Minnesota in the firm’s editorial rules. Ask whether a story needs a local connection, a county connection, a Minnesota legal connection or only a practice-area connection. Remove geographic wording that suggests an office, local client base or service area the firm has not confirmed.
