1. Define the geography before choosing stories
Oakdale is a municipality in Washington County, Minnesota. The 2020–2024 American Community Survey 5-year population estimate for Oakdale city is 28,585, with a margin of error of 45. That is geographic and population context only; it does not establish legal demand, competition, search volume, leads or revenue. A firm should therefore decide whether its news coverage is intended for Oakdale, Washington County, a wider Minnesota audience, or a combination. The geographic scope should follow the firm’s actual service area and the subject of the story. A statewide change in Minnesota law may be relevant to an Oakdale practice, while an incident outside Washington County may require careful explanation before it belongs on an Oakdale firm’s site.
Recommended approach
At consultation, map each practice area to an allowed geographic scope. Review whether pages should name Oakdale, Washington County, Minnesota or another area, and avoid presenting the municipality’s population as evidence that a topic will generate inquiries.
