Use North Branch as a service boundary, not a demand forecast
Your firm may serve North Branch, other parts of Chisago County, or a wider Minnesota market. The available local record identifies North Branch city and its Chisago County relationship, but it does not show where callers live, how many calls you receive, or which matters become cases. That distinction matters when you assess Intake Coach. Start with the calls your firm actually handles rather than treating the city population as a proxy for legal need. Review whether callers are being routed according to your practice areas, service geography, urgency, and consultation rules.
Recommended approach
Define the geographic and practice boundaries you want reviewed. During a consultation, bring your current intake rules and ask how call summaries, extracted facts, coaching, and trend views would reflect North Branch matters without implying that every local resident is a prospective client.
