1. Define New Prague as a service area, not a demand forecast
The Census identifies New Prague city as a municipality and records its relationship with Le Sueur County and Scott County. Those are useful geographic facts for organizing coverage, but they do not show how many people search for a lawyer, which legal services they need, or how many firms compete for those searches. The distinction matters because a city page can be geographically accurate while still being unsuitable for a firm that does not accept matters there. Your first decision is therefore operational: can your firm serve clients in New Prague, and is the relevant footprint the city, one county, both counties, or a broader Minnesota area?
Recommended approach
Use New Prague as one location to evaluate, then compare it with the counties and other cities your firm intentionally serves. Do not use the ACS population estimate as a forecast. Ask whether each proposed page will reflect a real service relationship, a clear intake path, and accurate legal information.
