1. Define the geography before you define the newsroom
Monticello is recorded as a municipality in Wright County, Minnesota. A Monticello practice may want coverage tied to Minnesota law, while still explaining how a story matters to people in or near Monticello and Wright County. Those are separate choices. The firm should also decide whether a page is intended for a local incident, a Minnesota legal development, or a broader issue affecting its practice. A product that treats every state story as locally relevant could create pages that are accurate yet unhelpful to a Monticello reader.
Recommended approach
At consultation, ask Bosseo to show how the firm’s selected practice areas would be matched to Minnesota stories and how Monticello or Wright County relevance would be handled. Approve a geographic policy that distinguishes local, county, Minnesota-wide and broader coverage.
