1. Set the geographic boundary before selecting stories
Mahtomedi is recorded as a municipality in Washington County, Minnesota. That relationship matters when a story involves a local incident, court, agency, road, ordinance or other place-specific issue. It does not mean every Washington County event is relevant to a Mahtomedi reader, and it does not establish that people in the city are searching for a particular legal topic. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state. For your evaluation, ask whether coverage should focus on Mahtomedi, Washington County, Minnesota statewide developments, or a clearly defined combination. Also decide when a statewide story deserves a local explanation and when adding Mahtomedi would be misleading.
Recommended approach
Bring a written geographic policy to the consultation. Separate Mahtomedi from Washington County and from broader Minnesota coverage, then define which relationship must be explicit on each page. Do not use the city’s population estimate as a forecast of inquiries.
