1. Start with the geography your firm actually serves
The Census record identifies Inver Grove Heights as a municipality in Dakota County, Minnesota. That distinction matters when you review story coverage. A page about a Minnesota legal development is not automatically a page about Inver Grove Heights, and a Dakota County matter is not automatically relevant to every resident or household in the city. Your service area may include the city, the county, other parts of the metropolitan area or the state, but those boundaries should be chosen by the firm rather than inferred from the population figure.
Recommended approach
Ask Bosseo to show how geographic coverage would be defined for each practice area. Decide whether a story should be framed for Inver Grove Heights, Dakota County, Minnesota or a broader permitted service area. Keep the geographic statement accurate and avoid presenting population as evidence that people are searching or that a matter is likely to produce a case.
