1. Define the journey before you judge ROI
The public ROI Dashboard description says it can show rankings, calls, leads and matters in one view, with leads grouped by case type and source attribution described as part of the wider ecosystem. For a Golden Valley firm, begin by defining the geographic question precisely: are you evaluating Golden Valley city, Hennepin County, the wider metropolitan area, or another service area? The Census record identifies Golden Valley city as a municipality in Hennepin County; it does not establish which places produce clients. Ask Bosseo to demonstrate how geographic labels would be represented and how a lead’s journey would be distinguished from a firm’s broader service territory.
Recommended approach
Bring a written list of the places and case types your firm wants to evaluate. Require agreement on the meaning of inquiry, potential new client, matter and retained client before using the dashboard for budget decisions.
