1. Make the first website question easier to answer
Falcon Heights is a municipality in Ramsey County, Minnesota. The 2020–2024 ACS five-year population estimate for the city is 5,085, with a margin of error of 38. That is geographic context, not evidence of legal demand, search volume or intake volume. Your product decision should therefore start with the visitors your firm already chooses to serve, rather than with an assumption about the city’s population. Bosseo describes Video Intake as a guided survey that lives on a law firm’s website and uses video instead of a blank contact form.
Recommended approach
Review the current first step on your site. If a visitor must write a free-form account before understanding what happens next, consider whether a guided path would make the request clearer. Keep the public scope precise: your firm may serve Falcon Heights, Ramsey County or a broader Minnesota market, but the intake should state which matters and locations you review.
