1. Set the geographic boundary before selecting stories
Fairmont is a municipality in Martin County, Minnesota. That relationship matters because a news program should distinguish Fairmont coverage from Martin County coverage and from broader Minnesota stories. A firm may want local incidents, county proceedings, statewide legal changes or a combination, but those are different editorial decisions. The available population estimate applies to Fairmont city, not to Martin County, Minnesota as a whole, or to households and individuals separately. It should not be used to predict how many people search for legal information.
Recommended approach
Write down the geographic scope you are prepared to serve before reviewing Legal News. Separate Fairmont, Martin County and statewide Minnesota topics in your review criteria. Ask whether a proposed page gives readers in the stated geography a useful legal explanation and a clear reason to contact your firm. Treat broader coverage as a decision requiring practice-area and service-area justification, not as an automatic expansion.
