1. Put Edina’s geographic scope in the right place
Edina is a municipality in Hennepin County, Minnesota. The 2020–2024 American Community Survey 5-year estimate records 53,262 residents, with a margin of error of 32. That is context for defining the market you serve; it does not establish search demand, legal need, competition, leads or revenue. For hosting, the useful question is narrower: can the site serve the locations and practice areas your firm actually targets without creating a confusing collection of thin or duplicated pages?
Recommended approach
Map the geographic scope of your existing website before changing infrastructure. Identify which pages serve Edina, Hennepin County, the wider Minneapolis–Saint Paul metropolitan area or Minnesota more broadly. Hosting should support the site you intend to maintain, while page creation and local targeting should be evaluated separately for accuracy, relevance and original value.
