1. Set the geographic boundary before selecting stories
Your firm may serve Eden Prairie, Hennepin County, the wider Minneapolis–Saint Paul metropolitan area, all of Minnesota, or a narrower set of communities. Those are different geographic choices. Bosseo’s public Legal News page describes monitoring of local and national legal-news sources for a firm’s state and matching stories to its practice areas. It does not establish that every story will be local to Eden Prairie or that a particular municipality, county or metropolitan area will generate inquiries. The city’s recorded relationship to Hennepin County makes county coverage a factual geographic connection, but it does not establish client demand beyond the city or county.
Recommended approach
Write down the locations the firm is authorized and prepared to discuss before reviewing a Legal News scope. Ask whether a proposed page should address Eden Prairie residents, Hennepin County readers, Minnesota readers, or a broader audience. Keep those audiences distinct in page language, calls to action and later measurement. Do not use Eden Prairie’s population as a substitute for a demand study.
