1. Match coverage to Cottage Grove and Washington County
Bosseo’s public Legal News page says its NewsFeed monitors legal-news sources and matches stories to a firm’s practice areas and state. Your first decision is geographic: should a page address Cottage Grove, Washington County, Minnesota or a broader state issue? Those are not interchangeable audiences. A story involving a Washington County court or a nearby roadway may call for a local explanation. A Minnesota statute or statewide agency action may justify broader coverage. Cottage Grove’s recorded relationship to Washington County gives the firm a precise local boundary, but it does not show which stories residents or prospective clients will search.
Recommended approach
Create a written geographic rule before approving coverage. Separate Cottage Grove matters from Washington County matters and statewide Minnesota developments. Review whether each proposed page names the relevant jurisdiction accurately, avoids implying a local connection that the story does not establish and directs readers to the firm’s actual service area. Treat geography as an editorial control, not as a demand forecast.
