Are Local Service Ads the same as regular Google Ads?+
No. Bosseo describes Local Service Ads as appearing above regular ads and the map pack, with pay-per-lead billing rather than pay-per-click billing. The placement and ranking factors are different from regular paid search.
Can a Coon Rapids firm target all of Anoka County?+
That depends on the locations and matters your firm is prepared to serve. Coon Rapids is in Anoka County, but the city-county relationship alone does not establish that countywide coverage is appropriate. Review service boundaries by practice area before selecting them.
What does Google Screened involve?+
Bosseo’s public page describes license verification, insurance documentation and background checks as part of the screening process. The firm should provide accurate information and confirm the current requirements during consultation.
Will every LSA lead be a potential client?+
No such result should be assumed. Bosseo describes disputing wrong numbers, solicitors, spam, out-of-area inquiries and matters outside the selected practice area. The firm still needs a consistent intake and lead-review process.
How should our firm judge whether the program is working?+
Track the stages that matter to your firm, from inquiry through consultation and signed matter. Bosseo describes lead-to-case tracking and an ROI Dashboard, but the firm must define its stages and review actual outcomes rather than relying only on placement or lead count.
What information should we bring to a consultation?+
Bring accepted practice areas, service locations, office hours, screening information, current intake responsibilities, review of missed-call handling and the outcome stages your firm uses. Include any restrictions on matters or locations so targeting can be discussed accurately.
