1. Start with Coon Rapids and Anoka County coverage boundaries
The firm should decide what “local” means before reviewing news coverage. Coon Rapids is in Anoka County, but a Coon Rapids practice may also serve clients elsewhere in Minnesota or focus on a particular court, road, agency, or practice area. Those are separate geographic choices.
Recommended approach
Ask Bosseo to show how proposed stories would be matched to the firm’s practice areas and geographic scope. Decide whether the review should include Coon Rapids only, Anoka County, Minnesota, or a defined combination. Keep the boundaries visible in the page’s subject, explanation, and call to action rather than treating every Minnesota story as local.
