What does Bosseo say Lead Attribution shows?+
Bosseo describes a lead journey containing the channel, referrer, landing page, device, session detail and attached intake answers. Bosseo also describes call journeys and outcome tracking through consultation and signed case.
Can Lead Attribution distinguish Cloquet from Carlton County?+
The public product description does not state a particular geographic reporting configuration. Ask Bosseo how your firm’s chosen geographic categories would be represented and reviewed. Cloquet and Carlton County should not be treated as the same geography.
Would my staff need to change the intake process?+
Bosseo’s public page says attribution runs behind the scenes on the website and intake tools and that the team can keep working as it does. Your consultation should still address access, ownership, escalation, accessibility and follow-up for your actual staff.
Can it include phone calls?+
Bosseo says phone calls can join the same journey record, with the call information and web journey connected. Ask how that description applies to your firm’s phone and intake arrangements.
Does attribution guarantee more leads or signed cases?+
No claim about your firm’s lead volume, cases or revenue should be inferred from the product description or from Cloquet’s population. Attribution is described as measurement of journeys and outcomes; it is not evidence of future demand or a guaranteed result.
How is this different from asking, ‘How did you hear about us?’+
A remembered answer may not identify every visit, page or channel. Bosseo describes connecting journey details with intake information, giving the firm more context than a manually entered source answer alone. Review the exact records and outcomes that would be available to your firm.
