Start with the geography your firm actually serves
The U.S. Census Bureau records Bemidji as a municipality in Beltrami County, Minnesota. Its 2020–2024 ACS five-year population estimate is 15,569, with a margin of error of 41. That figure describes the city’s population; it does not establish legal demand, search volume, competition, likely review volume, or revenue. A reputation program should therefore distinguish Bemidji from Beltrami County and from any wider Minnesota service area your firm elects to pursue. The practical review is whether requests and reporting will identify the relevant location and service area without implying that every reviewer or prospective client comes from Bemidji.
Recommended approach
Ask Bosseo to map the review and reporting scope to the places your firm actually serves. Treat Bemidji as the named municipality and Beltrami County as its recorded county relationship, then separately document any broader coverage. Do not use the population estimate as a forecast.
