1. Set the geographic boundary before reviewing stories
Baxter is a city in Crow Wing County, Minnesota. A Baxter practice may nevertheless decide that relevant coverage should be reviewed at more than one geographic level: the city, the county, the state, or another area the firm actually serves. Those are different choices. A page about a Minnesota legal development is not automatically a Baxter page, and a Crow Wing County incident is not automatically evidence that every Baxter resident is seeking counsel. Bosseo’s public Legal News description says its service matches stories to a firm’s practice areas and state. It does not establish that every story will be locally specific to Baxter or Crow Wing County.
Recommended approach
Ask Bosseo to show how the firm would distinguish Baxter, Crow Wing County, and broader Minnesota coverage. Decide which locations may appear in a page, which stories are worth review, and which geographic references would be misleading. Keep the service area consistent with the firm’s actual practice and ethical review standards.
