Use York’s geography to define the review—not to guess demand
York is a charter township in Washtenaw County, Michigan. A municipal population estimate can help identify the geographic scope for a conversation about local intake, but it cannot tell you how many prospective clients contact your office or what type of matter they bring. Your review should therefore distinguish York callers from callers elsewhere in Washtenaw County and from inquiries across Michigan. That distinction matters when you decide which calls belong in one coaching view and which should be compared separately.
Recommended approach
Bring a defined service area to the consultation: York, Washtenaw County, Michigan, or another scope your firm actually serves. Ask how calls can be interpreted by case type and geography without treating population as a forecast. Use your own call records and matter history to decide which comparisons are meaningful.
