1. Map the path from inquiry to owner
Automation is most useful when the firm can describe what should happen after each kind of inquiry. Bosseo’s Automation page describes mapping where leads come from, who handles them, which system receives them and what happens next. For a York firm, begin by defining the geographic scope of service separately from the municipality itself. York charter township is recorded in Washtenaw County, Michigan. A firm may serve York while also receiving inquiries from elsewhere in the county or from other areas it chooses to serve. Those distinctions should be reflected in intake questions, routing rules and reporting rather than inferred from the township population.
Recommended approach
Ask Bosseo to document each current path: website form, call, chat and video intake. Identify the responsible person or queue, the next action, the escalation condition and the point at which the inquiry becomes a consultation or matter. Decide which geographic answers are operationally relevant to your practice before creating routing rules.
