1. Define the geography before judging reputation performance
Those are different audiences. A review profile may be attached to one business location while the firm’s matters come from several communities. Before evaluating performance, identify the service area the firm actually wants to communicate and the geographic relationship between its office, clients, and Google Business Profile.
Recommended approach
Review whether the firm’s profile, website references, intake questions, and review-request language consistently distinguish West Bloomfield from Oakland County and from Michigan generally. Decide which geographic inquiries count as qualified before measuring reputation activity.
