1. Start with the geography your firm is prepared to serve
The Census records Washington charter township as a municipal-town in Macomb County, Michigan, with a 2020–2024 ACS five-year population estimate of 28,569 and a margin of error of 41. That is a geographic and population description, not evidence of search demand, competition, legal need, leads, cases, or revenue. It also does not establish that a Washington page should target all of Macomb County, every nearby community, or the entire state. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state. Your decision should therefore begin with the areas your lawyers actually serve and the locations they are willing to discuss.
Recommended approach
Write down the firm’s service boundary before evaluating topics. Separate Washington charter township from Macomb County and from Michigan as a whole. Ask whether a news page should discuss a statewide rule, a Macomb County development, or a Washington-specific event—and whether the firm has a useful, ethical explanation for readers in that geography.
