1. Set the geographic boundary before discussing news coverage
Three Rivers is a municipality in St. Joseph County, Michigan. A page about an incident in the city is not automatically a page about the whole county, and a Michigan-wide legal development is not automatically locally relevant. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state. That makes geographic definition an early buying decision. You should decide whether your firm wants coverage limited to Three Rivers, extended through St. Joseph County, or broadened to Michigan matters that affect your clients. Do not use the city’s population estimate as a proxy for the number of prospective clients or for the size of a news opportunity.
Recommended approach
Ask Bosseo to show how geographic relevance would be handled for your practice areas. Separate local incidents, county-level developments and statewide legal changes in your review criteria. Keep the geographic wording accurate on every approved page.
