Start with the Three Rivers service area, not an assumed lead count
It estimates the city’s population at 7,943 for the 2020–2024 ACS 5-year period, with a margin of error of 31. That is useful for defining the city context, but it does not show how many people contact a law firm, which matters they need, or whether your current team has a response problem. Ask whether contacts arrive through a website form, phone call, chat or another intake route, then document what happens to each one.
Recommended approach
Separate Three Rivers from the broader St. Joseph County service area in your internal review. Identify which locations your firm serves, which intake sources correspond to each location, and whether the same routing rules should apply across them.
