1. Define the geographic brief before choosing stories
Thomas is a municipal-town in Saginaw County, Michigan. That relationship matters because a page aimed at Thomas township is not automatically a page for all of Saginaw County, the wider metropolitan area or every Michigan household. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state, while its examples include local and national legal-news sources. For your firm, the useful question is which geographic relationship is accurate for each topic: an incident in Thomas, a countywide development, a Michigan statute, or a broader legal issue affecting people you serve. Population cannot answer that question.
Recommended approach
Set a written geographic boundary for publication review. For each proposed page, ask whether the story is relevant to Thomas township, Saginaw County, Michigan generally, or another area where the firm actually practices. Keep the location in the headline and call to action only when the connection is supportable. Do not use the 11,900 population estimate as a proxy for demand.
