1. Start with the Taylor service area, not a population assumption
Taylor is recorded as a municipality in Wayne County, Michigan. That relationship matters when you define which calls belong in the review: calls from Taylor, calls concerning matters in Wayne County, or calls from a broader service area your firm deliberately serves. The Census population estimate can identify the place being evaluated, but it cannot establish how many people search for counsel, how many will call, which practice areas they need, or how many matters your team can accept. Intake Coach should therefore be judged against your real call flow rather than a population-based forecast. During a consultation, clarify the geographic questions your intake team asks, whether location affects qualification, and how an out-of-area caller is routed.
Recommended approach
Set a precise intake boundary before evaluating performance. Decide whether Taylor is one service location within Wayne County, a separate reporting category, or part of a wider Michigan service area. Then review whether your callers receive a consistent next step when geography affects eligibility or attorney follow-up.
