1. Start with the geography your firm actually serves
The Census records St. Joseph charter township as a municipal-town in Berrien County, Michigan, with a 2020–2024 ACS five-year population estimate of 9,879 and a margin of error of 41. That is geographic context, not evidence of legal demand, lead volume, competition or preferred intake behavior. It does, however, make service-area precision important. A firm may serve St. Joseph, other Berrien County communities, or a broader Michigan territory. Your intake should not imply that every visitor belongs to the same market or that a St. Joseph inquiry automatically fits the firm.
Recommended approach
Define the locations your firm accepts before writing the video path. Decide whether location is an early screening question, a routing field, or a later consultation topic. Keep St. Joseph, Berrien County and any broader service area distinct in the visitor-facing language and in the internal review process.
