1. Define the calls your Shelby practice cannot afford to lose
The relevant geography is Shelby charter township in Macomb County, Michigan—not a claim about every person in the county or the broader metro area. The Census population estimate can help you confirm that Shelby belongs in your service-area planning, but it cannot establish how many people will call, which legal problems they have or whether your current phones are overloaded. Start with your own call records and identify the calls that reach voicemail, arrive after hours or encounter a busy line. Then separate potential new clients from current clients and other callers. Bosseo’s public AI Answering description supports those three classifications.
Recommended approach
Bring a recent, privacy-appropriate sample of call outcomes to a consultation. Decide which practice areas, caller types and urgency signals deserve immediate human follow-up. Do not use Shelby’s population as a substitute for measuring your firm’s actual unanswered-call pattern.
