1. Start with Royalton’s actual service area
Royalton township is recorded in the 2020–2024 ACS 5-year data as a municipal-town in Berrien County, Michigan, with an estimated population of 5,140 and a margin of error of 27. That is geographic and population context only. It does not establish call volume, legal demand, staffing requirements, language needs, competition, case volume, or revenue. For Intake Coach, this distinction matters because the product decision should be based on your firm’s real intake conversations and service coverage—not on a population estimate.
Recommended approach
Define which callers and matters your firm intends to evaluate: Royalton township, the wider Berrien County service area, or another clearly stated territory. Then ask whether your intake review can separate those geographic relationships without treating every caller as equivalent. During a consultation, bring the service-area rules your team already uses and decide which geographic information belongs in qualification, escalation, and follow-up.
