1. Start with Royalton’s actual geographic scope
Royalton is recorded in Berrien County, Michigan, with a 2020–2024 ACS five-year population estimate of 5,140 and a margin of error of 27. Confirm which domains, subdomains, practice-area pages and service-area pages the firm owns, and identify whether the site serves Royalton alone or a wider Berrien County and Michigan audience.
Recommended approach
Bring a current domain list and a map of the firm’s intended service geography to the consultation.
