1. Set the geographic question before judging intake performance
Rochester city is in Oakland County, Michigan, and the Census records a population estimate of 12,934 for the 2020–2024 ACS five-year period, with a margin of error of 24. That is useful geographic context, but it is not evidence of how many calls your firm receives or where those callers live. A firm serving Rochester may also handle matters from elsewhere in Oakland County or from other areas of Michigan; the correct scope is the scope your firm actually accepts. Intake Coach should therefore be evaluated against your call records, accepted jurisdictions and practice-area rules rather than against population alone.
Recommended approach
Bring a defined service area to the consultation. Separate Rochester callers from callers elsewhere, if your records make that distinction possible, and decide whether coaching should apply to every intake conversation or only selected practice areas. Do not use the city population as a forecast of leads, cases or revenue.
